Reinventing workplace coffee with artisan roasters, machine learning, and a Slack bot

Tyler Tate
The Coffee Magazine
4 min readJul 5, 2017

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What’s the coffee like in your office? Chances are, not great. Most office workers are not very pleased with their workplace coffee, a survey conducted by the National Coffee Association found. But you already knew that, because you’ve probably experienced firsthand how office coffee tends to waver between mediocre and revolting.

But here’s the real question: What does the coffee in your office say about your company culture?

Is your company content with mediocre work, cutting corners, and second-rate hires? Or do you strive for excellence, sweat the details, and retruit A-players? Perhaps you shouldn’t judge a book by its cover, but you can certainly tell a lot about a company from their coffee.

Here’s how you can supercharge your company culture with the world’s first Slack-integrated office coffee subscription from Crema.co.

It starts with great roasters

A year and a half ago Crema.co launched a coffee marketplace that enabled individual coffee drinkers to discover and subscribe to roasted-to-order coffees from artisanal roasters. Since then, we’ve partnered with 20 of the best roasters in the country to offer over 70 single-origin coffees. Our new office subscription builds on this foundation, making it easier than ever before to source cafe-quality coffee for your workplace.

Let your team vote on which coffee to get next, right in Slack.

Give your whole team a say with the Crema Slack bot

You probably have some picky coffee drinkers in the office. Wouldn’t it be great if they could be involved in the selection process? When you install the Crema bot to your Slack channel, your team can do just that: vote on which coffee to get next.

A few days after the beans arrive, they’ll even have the opportunity to rate whether or not they liked it. All right from Slack—your team members don’t even need a Crema account.

Let your team members give each coffee a thumbs up or thumbs down.

Tailored to your team

Each time your team votes on a coffee or rates it, our recommendation engine learns your team’s likes and dislikes, and uses those preferences to provide new recommendations tailored to your team. A few days before your next order, the Crema bot will post three new recommendations to Slack for your team to vote on. These personalized recommendations are driven by a suite of algorithms, including:

  1. Collaborative filtering. Coffees that are liked by other people who also like the coffees your team likes. Similar to Amazon’s “People who ordered this also ordered” suggestions.
  2. Content filtering. Coffees that have similar attributes to the attributes present in the coffees your team likes. Similar to Pandora’s “music DNA” approach.
  3. Team popularity. Coffees that you’ve ordered previously that were well liked by the team.

A friendly approach

Because we started out as a direct-to-consumer platform, we’re taking the ease-of-use you’d expect from an online brand and applying it to an underserved market. Here are three friendly reasons you’ll like Crema.co’s office coffee subscription:

  • No contracts. You can pause or cancel your subscription anytime, and change your delivery settings with just a couple clicks.
  • Free shipping. We ship anywhere in the U.S., free.
  • Simple pricing. Each 5lb bag of coffee costs just $100, or $0.55 per cup. That’s right: artisan coffee for the same price as K-cups!

Give it a try

It’s time to put an end to modiocre coffee. Supercharge your company culture with Crema.co’s office coffee subscription. Your team will thank you!

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